More traction from the New York Film Academy's Film School Promo. This time from U Talk Marketing website.Why risk a TV ad being censored by the advertising watchdog for containing rude words when self-censorship with a ‘bleep’ or two could win you more viewers than ever imagined?
Mimicking how television and radio broadcasters obscure bad language in live news coverage or taped shows is now being used by U.S. marketers in ads and videos.
Often covering up actual controversial words in a script, the result is often humorous but is also making brands look risqué and edgy while raising the question of what can be considered decent or indecent in society today.
Manufacturers adopting the tactic include Philips for their Norelco Bodygroom product. The soundtrack for the personal trimming device ad created by Tribal DDB Worldwide includes bleeps while images of nuts and a hairy peach are flashed on the screen.
Meanwhile in an ad for Bud Light, also created by DDB and entitled ‘Swear Jar’, employees are shown swearing like troopers in bid to save enough in the jar to buy a case of their favourite beer.
According to the brand, the ad has about 12 million viral views so far, with 2.7 million alone on YouTube.
In another commercial, this time for the New York Film Academy, a dodgy word spoken by the filmmaker Brett Ratner (pictured) is bleeped.
Read the rest here.
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